Still not sure this is right for you?
.png)
What is AAG System?
The Assett Authority Growth System is a three-phase framework designed to help female founders, consultants, and service-based leaders elevate their brands from unseen to unforgettable.
Through each phase — Align, Activate, and Amplify — you’ll move from building a strong brand foundation to confidently launching your authority presence and expanding your visibility with consistent traction.
With the AAG System, you’ll gain the clarity, structure, and community support you need to grow your brand with confidence, one aligned step at a time.


Angy Carpio
FOUNDER
DCP ACCOUNTING
Assett Agency and Joyce transformed the way I present my business. Their expertise strengthened my brand and marketing strategy, making it effortless to communicate my services and attract the right clients. The Brandbook they created became the foundation of all our marketing, giving us a professional and consistent presence. I highly recommend them to any business ready to grow."
You’re doing six-figure work with a five-figure brand presence and it’s keeping you from the recognition, authority and clients you deserve.
Why Your Brand Doesn’t Match Your Expertise (Yet)

Your brand forces you to compete on price instead of authority
Despite your expertise, results and the real recognition you deserve.
Your prospects don’t
recognize your expertise.
That means missed opportunities, while less qualified competitors win business simply because they look better positioned.


You’re seen as the best-kept secret in your industry.
Your brand hides your true expertise instead of showcasing it.
Start Here: Discover Where Your Brand Holds You Back
When prospects can't immediately see your expertise level, you lose opportunities to less qualified competitors with better positioning.
The Brand Visibility Audit reveals the 2-3 critical gaps between your expertise and market perception, so you know exactly what to fix first.
What you get:
-
45-minute positioning deep-dive
-
Strategic roadmap with priority actions
-
Complete clarity on your biggest opportunities
Why we require this first step: Strategic expert positioning needs a clear foundation. The Audit ensures we create the right transformation plan for your specific situation.

audit
The Assett Authority Growth System
The only methodology designed specifically for established female founders who refuse to stay invisible
Transform your market perception in 90 days through our 3-phase process:
How Does The Assett Authority Growth System Work

Align
To Your Brand Power
Clarify how to position yourself as the expert you are
-
Authority positioning framework
-
Strategic brand foundation

Activate
Your Authority Brand
Look as professional as you actually are
-
Complete brand identity system
-
Website & marketing materials
Starts November 18, 2025

Why This System Works
Built Specifically for Expert Positioning
Unlike generic branding, this system addresses the unique psychology of established professionals who need authority recognition, not beginner credibility building.
90-Day Transformation Timeline
Structured process with clear milestones and measurable progress toward expert recognition.
Proven 4-Phase System
Each phase builds on the last, ensuring complete transformation from invisible expert to recognized authority.
Client Success Stories
Real transformations from established female founders who aligned their brand with their expertise level.
Their success stories show what's possible when your professional positioning matches your professional reality.
"I had tried working with different professionals but it wasn’t until I met Joyce that I started to see progress & results. Joyce has wisdom & expertise beyond any business coach I had come across. She is able to keep you on track and motivated despite any circumstances".

Surbhi K.
Founder
"I had a hard time with focusing myself on the tasks, I really didn’t know where to start and how to go about getting things going. Joyce not only provided me with that focus but also provided me with support".

Masiel M.
Founder
"Joyce listens carefully to what you are about to create, she challenges your vision until it becomes solid, and then takes you through phases you need to go through to get to the other side of the tunnel".

Alina L.
Founder
"When we met to discuss our new website design she listened to our needs and offered great ideas. The process was simple and stress-free as there was open communication along the entire process".

Sandra R.
Founder
"Joyce's first assignment was to redesign our Company logo and her ability to understand our business vision and goals, was reflected in the way she portrayed our brand".

Elizabeth R.
Founder
"Joyce’s dedication, vision, and collaborative spirit have left a lasting impact on our organization and on everyone lucky enough to work with her. She is a natural leader and a passionate advocate for progress - and it shows in every initiative she touches."

Andy Z
Founder Member
"Working with Joyce and her team was really easy and a worthy experience. Good communication and support through all the creation process of the website and beyond...they go the extra mile to make your dream website come true!"

Eva L.
Founder
"I had the opportunity to meet Joyce through a webinar for the Council on Women in Energy and Environmental Leadership (CWEEL). She delivered an excellent presentation on the importance of personal branding for career growth.
Joyce’s expertise in branding was evident not only in her clear delivery but also in the thoughtful structure and content of her presentation".

Larissa M
Member
"Assett Agency and Joyce transformed the way I present my business. Their expertise strengthened my brand and marketing strategy, making it effortless to communicate my services and attract the right clients. The Brandbook they created became the foundation of all our marketing, giving us a professional and consistent presence. I highly recommend them to any business ready to grow".

Angy C.
Founder
Ready to Stop Being the Best-Kept Secret?
Your expertise is real. Your results are proven. Your authority is earned.
The only question is: How much longer will you let positioning gaps cost you premium opportunities?
There are two ways to begin
This IS for you if:
-
You want to stop winging it and finally have a clear plan to attract premium clients.
-
You’re tired of being overlooked and ready to step into the spotlight with confidence.
-
You know your expertise is valuable, but your brand isn’t showing it yet.
-
You’ve invested in courses or coaches before but didn’t get tangible deliverables.
-
You want a system that gives you clarity, tools, and support, not just ideas.
This is NOT for you if:
-
You’re looking for an overnight fix or “magic bullet” solution.
-
You’re not ready to take action on the roadmap and show up consistently.
-
You’re only interested in quick tips, not building a long-term authority brand.
-
You don’t want to invest time or resources into positioning yourself as a premium expert.
-
You prefer DIY trial-and-error instead of a proven system with support.

GUARRANTEE
Our Guarantee
We know investing in your brand is a big decision and we want you to feel completely confident moving forward. That’s why we stand behind the Assett Authority Growth™ System with a powerful guarantee:
Progress Guarantee
We guarantee that within 90 days, you’ll have absolute clarity on your positioning, confidence in your authority brand, and a visibility plan already in motion. If you don’t feel that momentum, we’ll provide an extra month of support at no charge.
