Visualizing Innovation in Lab Automation

Partnering with RETISOFT, a leader in automated laboratory solutions, we took on the challenge of transforming highly complex technology into a clear and compelling visual story. From strategic planning to creative direction, we led the full process—ensuring every element stayed true to their brand while bringing their technology to life.

The Task
Our goal was to develop a high-precision 3D model and animation that accurately reflected the intricate details of their lab automation equipment. The challenge was to maintain technical accuracy while making the content accessible, engaging, and visually dynamic for a wide range of audiences.

The Outcome
By blending technical expertise with creative storytelling, we created a polished 3D animation that showcased the sophistication, efficiency, and innovation behind RETISOFT’s solutions. Throughout the project, we ensured all visual elements aligned with their brand guidelines—delivering a final product that not only informed but inspired.

Strategy
Planning, Creative Direction, Brand Alignment

Design
3D Design, Animation, Art Direction, UX Visual Storytelling